Post Modernism
- Sexism towards women
- Representation of men/women
- Intertextuality (opening credits of man falling down building. Lucky strike brand of cigarettes)
- Masculinity
- Casual Racism
Opening Credits
The opening title sequence features credits superimposed over a graphic animation of a businessman falling from a height, surrounded by skyscrapers with reflections of period advertising posters and billboards, accompanied by a short edit of the instrumental "A Beautiful Mine" by RJD2. The businessman appears as a black and white silhouette. The titles pay homage to graphic designer Saul Bass's skyscraper filled opening titles for Alfred Hitchcock's North by Northwest (1959) and falling man movie poster for Vertigo (1958) – Weiner has listed Hitchcock as a major influence on the visual style of the series.
Don Draper is Mad Men lead character.
